Circularity is the key to obtaining a sustainable fashion industry. Increasingly more businesses are adding this word to their marketing strategies and business models. This is a good thing, right? At first thought, the answer is yes. But, a recent article called ‘Will the Circular Economy Save the Planet’ (Cline, 2020), published by Sierra Club, […]
Happy New Year! 2020 has been quite a year, to say the least. But today we want to look forward and list some reasons for hope in 2021. We touch on the fashion industry, climate change and sustainability and finish up with some tips on what you can do as an individual to become more […]
At the core of NORMN Hangers is the urge to limit the amount of plastic production and waste to contribute to saving the environment and help create a better planet. There is no way around the need for sustainable action and, according to the 2030 Agenda for Sustainable Development, there are 10 years to accomplish […]
The discarding and recyclability of a product needs to be considered in every design process. That’s why NORMN Hangers applies the principles of the circular economy. The circular economy can be defined as an economy in which both waste and the creation of new materials are eliminated. The focus, rather, is on reusing materials indefinitely. […]
The clothing hanger is the icon of the fashion industry. At NORMN hangers, we’re trying to update that icon of the fashion world. Because if fashion is going more sustainable, its icon should evolve with it. There is only one question: is it possible to change an icon? Icons and symbols are not the same. Symbols must […]
It is easy to get lost in the negativity spread around our planet. The news about climate change, COVID-19 and racism can be overwhelming. Focussing on the negative is easy. But what would happen if we shift our focus to the positive? Personally, when I read or watch the news, it makes me feel lost […]
An estimated 10–85 billion hangers are produced worldwide annually. At least 85% of these end up landfilled.
Paper has always been a storyteller. An essential product to our everyday lives, used to create, educate, communicate, protect and entertain.
Cheap, sterile and easy to shape. When John Wesley Hyatt discovered plastic in 1869 as an alternative for ivory billiard balls…