NORMN's Story

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Our story started when three good friends decided to make their green business idea a reality


How it all started

One night in London three neighbours and friends were sitting on the roof-top terrace of their building having a glass of wine together – the foundation of any magical idea. Conversation turned to packaging, with Norman telling a story about successfully developing paper-based DVD packaging, and Majken and Pieter sharing their story of releasing CDs in covers made from a recycled crisp packets. They realised they’d each aimed to prove that waste could easily be used as a resource. With everyone hooked on this idea, their anecdotes turned into a discussion which lasted well into the night. If you can make a CD cover out of waste, then there must be endless possibilities for other products as well!

Together they turned their attention towards a high volume product which is not easily recycled: hangers. Hangers are widely used, almost everyone uses them on a daily basis, yet very few people concern themselves with how they are made or thrown out. Ordinary hangers pollute enormously, so the three friends set themselves the goal of developing a hanger that would challenge and reinterpret the way hangers are made, used and disposed of. The NORMN Hanger was born!

Who are these three friends who dared to think big?

NORMN Hangers was founded in 2011 by Pieter Theron (South African/British), Majken Møller (Danish), and Norman MacKenzie (Scottish). Between them, they have a fine blend of economic, environmental, and design skills.
Pieter is a chartered accountant and previously worked in investment banking in London, as well as in the venture capital industry. He is responsible for the company’s innovations and finances. His wife, Majken Møller, has a Master’s degree in Environmental Science, with a background in sustainable supply chains and environmental performance. She is responsible for business development and for ensuring that all NORMN products are the best in their class when it comes to sustainability. Norman MacKenzie is the brainchild behind the concept. He is a product designer with a background in art, illustration, and product development. Norman invents and designs all our hangers, making sure that they are beautiful, functional and durable in all contexts.

And so, the story became reality

Since the story of the hanger made of waste became a reality, companies around the world have enthusiastically taken to the NORMN hanger.
Brands such as PUMA, Olive & Moss, and Topshop have been amazed by the sustainable hanger and have used them to make their brands stand out and tell their stories.

We are thankful for all the support we have received and continue to get, and hope that one day the whole world will wonder why we ever used anything else!


Pieter Theron

ACMA, B.Comm., with a background in investment banking, venture capital, media, and creative arts


Majken Møller

M.Env Sci., with a background in sustainable supply chains and environmental performance


Norman MacKenzie

Product designer with a background in art, illustration, and product development