Making
the switch
We challenge ourselves to not only make our hangers more sustainable but an overall better solution.
Research & Development
We continuously create new hangers to fit different types of clothing, purposes and prices. It is important for us to listen to the input from our customers; they know what they need best.
The challenge for us lies in creating a product that functions well but is still beautiful, financially viable and sustainable.
Hangers are straightforward products: we all instantly understand their function. But creating a simple innovative product that is functional, sustainable and achievable is a balancing act. It has been our job to make the innovation of a seemingly simple product appear effortless.
Our design and manufacturing processes are protected by extensive intellectual property rights, including patent applications and registered designs.
The raw material
The hangers are made from paper fibres, made with recycled paper (post-consumer waste and mill broke) or, if requested, a blend of FSC/PEFC certified pulp. We use water-based glues and inks, so there is no plastic involved in the process or product. Our NORM hanger features a metal hook, a material which is infinitely recyclable and easily taken out by recyclers.
NORMN Board
To ensure our hangers are strong and function effectively, we created our own type of SolidBoard. This is a layered paper-based board, similar to though stronger than cardboard, that we developed ourselves in collaboration with our paper suppliers Solidus Solutions, formerly Smurfit Kappa. They operate a European recycled paper mill system, which is Chain of Custody certified. This board is strong enough to last, but once it is recycled it can be brought back to its fibre base.
The hook
By speaking to larger brands, we quickly realised that to make a bigger impact on the industry we needed to create a hanger with a metal hook that would function in the back-of-house automated logistical centres used to transport clothing from the factory to the shop floor. In the industry referred to as GOH, Garment On Hanger. This is why we created our NORM model, world’s first hanger to do just that.
Range
We developed multiple shapes of hangers to fit all sorts of garments. If we have not yet covered your demands, we are happy to develop a new smart shape.
Heavy Duty
Need extra support for heavier garments? With the unique NORMN layered manufacturing process, we can add extra or thicker layers to achieve a thicker and stronger hanger as required.
Functionality
Extend the hanger’s skill set with optional metal clips.
Logistics
A keen combination of a strong paper hanger and metal hook, meets both the strict industrial specifications for GOH logistics and sustainability.